Planned Mission to meet the Brazilian Juvenile Industry during the show.
FIT 0/16, the International Trade Show for Children and Baby Wear, is the largest and more comprehensive trade show for the industry in Latin America. The fair is a showcase for launches and business deals, as well as information and content exchange between thousands of national and international brands and retailers.
There are two editions of the event each year, which follow the adult fashion schedule. The first edition (Spring/Summer) takes place in the middle of the year, it occurs alongside Pueri Expo – Childcare International Business Fair. The second edition of the event takes place in November and showcases all the autumn / winter trends. The main launches include clothes and shoes for children and teenagers between 0 and 16 years old, as well as baby trousseau, accessories, furniture, maternity wear and childcare.
It is a traditional trade show that will reach its 25th anniversary in 2017, which places FIT 0/16 as a mandatory event for the key players in the children´s industry.